Perona Farms Sells Salmon Division in Two Parts

Food Specialties Division Ends Production

Since 1991, Perona Farms has produced a variety of award-winning smoked salmon products distributed to restaurants, hotels, gourmet food stores, supermarkets and consumers across the country. They have constantly strived to maintain the highest quality products and have been the recipients of many awards and taste test recognitions over the years.

Perona Farms is announcing today that they have reached an agreement with two groups they have long respected to take over the salmon production business. Perona Farms Food Specialties customers will be turned over to Portier Fine Foods of Mamaroneck, NY, a friendly competitor for over 15 years. (Portier Fine Foods can be reached at 800-272-9463 or www.portierfinefoods.com.)

"The quality of the smoked salmon you will receive from them is of the same quality that we have been producing for years," says Mark Avondoglio, fourth-generation co-owner of the family-run business. "Like us, they only use fresh fish and unlike us, they hand slice every side with machine precision."

The 5,000 sq. ft. production plant at the 350 Andover Sparta Road location will be rented out by Sedna, a major seafood supplier to Whole Foods and other large retail grocery concerns across the country. Almost all salmon associates are being re-hired by Sedna.

The Perona Farms name will not be sold and they will continue to produce the World's #1 Rated Smoked Salmon for their own exclusive use for Weddings, Banquets and Bruncheon. Smoked salmon will no longer be sold either wholesale or retail.

"This move allows us to have a more concentrated approach on the fast growing restaurant and catering side of the business," Avondoglio said. "We now have more time to devote to new ideas for our wedding and party clients."

Customers with questions are encouraged to contact Mark Avondoglio at 973-729-6161.

Thank you to all of our loyal customers for your business since 1991.