Privacy Policy

Effective Date: June 28, 2026
Last Updated: June 28, 2026

Perona Farms respects your privacy. This Privacy Policy explains how Perona Farms collects, uses, discloses, and protects information when you visit our website, submit a form, request information, apply for employment, submit vendor documentation, make a payment or purchase, communicate with us, or otherwise interact with us online.

For purposes of this Privacy Policy, “Perona Farms,” “we,” “us,” and “our” refer to Perona Farms and its related business operations. “You” and “your” refer to any website visitor, prospective client, client, guest, applicant, vendor, contractor, or other person who interacts with us online.

This Privacy Policy applies to the Perona Farms website and online services, including wedding and event inquiry pages, contact forms, employment application forms, vendor approval forms, payment-related pages, client-facing pages, embedded media, and other online features operated by or on behalf of Perona Farms.

1. Information We Collect

We collect information in several ways, including information you provide directly, information collected automatically through our website, and information received from service providers or business partners.

Information You Provide Directly

Depending on how you interact with us, we may collect the following types of information:

Contact and inquiry information, such as your name, email address, phone number, mailing address, event date, event type, estimated guest count, venue interest, notes, questions, and communication preferences.

Wedding, event, and client information, such as information needed to respond to your inquiry, schedule a tour or consultation, prepare proposals, manage event planning, communicate about services, administer client-facing pages, and provide hospitality, catering, wedding, event, or related services.

Marketing preferences, such as whether you choose to receive emails about special events, holidays, promotions, announcements, or other Perona Farms communications.

Payment and transaction information, such as information needed to process deposits, event payments, gift certificate purchases, ticket purchases, online orders, invoices, and other transactions. Payment card information is generally processed by third-party payment processors and is not stored by Perona Farms in full card-number form.

Employment application information, such as your name, preferred name, email address, mailing address, phone number, position interests, work authorization status, age-related eligibility information, transportation availability, availability, references, education, training, certifications, employment history, resume or other uploaded documents, acknowledgments, signature, and other information you choose to provide as part of the application process.

Vendor and contractor information, such as company name, company address, vendor category, point of contact, email address, phone number, event name, event date, venue, insurance certificates, proof of coverage, license or certification information where applicable, drone or special-effects information where applicable, worker’s compensation information, signatures, and acknowledgments of Perona Farms policies and procedures.

Communications, such as messages you send through our website, email, telephone, text message, social media, client portals, forms, or other channels.

Uploaded files, such as resumes, certificates of insurance, vendor documentation, or other materials you submit through our forms.

Information Collected Automatically

When you visit our website, certain information may be collected automatically, including:

IP address
Browser type and version
Device type
Operating system
Referring page or source
Pages viewed
Date and time of visit
Approximate location derived from IP address
Interactions with website pages
Cookie and similar technology identifiers
Advertising or analytics identifiers, where permitted by your consent choices and applicable law
Technical information used to operate, secure, and improve the website

Some of this information may be collected through cookies, pixels, tags, scripts, log files, analytics tools, embedded content, security tools, and similar technologies.

Information From Third Parties

We may receive information from third-party service providers and platforms that help us operate our website, process payments, provide ticketing, manage forms, deliver email, provide security, host our website, analyze website performance, support marketing, manage client communications, or process employment and vendor submissions.

2. How We Use Information

We use information for the following purposes:

To respond to inquiries and requests
To schedule tours, site visits, consultations, and appointments
To provide wedding, catering, event, hospitality, and related services
To prepare proposals, agreements, invoices, and event communications
To manage client relationships and client-facing services
To process payments, deposits, purchases, and transactions
To process gift certificate, ticketing, online order, and similar transactions
To process employment applications and evaluate candidates
To process vendor submissions and verify required insurance, licenses, approvals, and policy acknowledgments
To communicate with you about your inquiry, application, event, vendor submission, order, payment, or account
To send marketing emails or promotional communications where permitted
To improve our website, services, forms, communications, and guest experience
To understand website performance and visitor usage patterns
To protect the security and integrity of our website, systems, business, guests, clients, applicants, vendors, and team members
To prevent fraud, abuse, spam, unauthorized access, or misuse
To comply with legal, regulatory, accounting, insurance, tax, employment, licensing, and contractual obligations
To establish, exercise, or defend legal claims
To enforce our agreements, policies, and terms

3. Cookies and Similar Technologies

Our website uses cookies and similar technologies. These technologies help us operate and protect the website, remember certain preferences, measure performance, understand how visitors use the site, display embedded content, support advertising where permitted, and improve our services.

Cookies and similar technologies may include:

Browser cookies
Pixels
Tags
Scripts
Local storage
Embedded media tools
Analytics tools
Advertising and remarketing tools
Security and anti-spam technologies

We use Cookiebot or a similar consent management tool to help manage cookie consent, provide a cookie preference center, maintain cookie information, and control non-essential cookies and tracking technologies.

Cookie categories may include:

Necessary cookies. These are required for the website to function, maintain security, process forms, support accessibility, prevent spam, manage payments, display essential website content, or provide requested services. These cookies generally cannot be turned off through the cookie preference center.

Preference cookies. These may remember choices you make, such as display or preference settings.

Statistics or analytics cookies. These help us understand how visitors use the website, which pages are visited, how visitors reach the site, and how the website performs.

Marketing cookies. These may be used to measure advertising, support remarketing, limit ad frequency, understand campaign performance, or show more relevant advertising.

You can accept all cookies, reject non-essential cookies, or customize your preferences through our cookie preference center. You may change or withdraw your cookie preferences at any time through the cookie settings or preference center available on our website.

4. Cookiebot Consent Management

We use Cookiebot to help manage cookie consent and provide visitors with choices regarding optional cookies and similar technologies.

Where required by law or our website configuration, non-essential analytics, advertising, and marketing technologies are disabled unless you choose to allow them. Cookiebot may also maintain records of consent choices to help us document and honor your preferences.

Cookiebot may provide a cookie declaration or list of cookies and technologies used on our website. Because cookies and third-party tools may change over time, the cookie declaration may be updated periodically based on website scans and configuration changes.

You can review or change your cookie choices through the cookie settings link or preference center available on our website.

5. Vimeo Videos and Embedded Media

Some pages on our website include embedded videos hosted by Vimeo. Certain videos are an important part of the Perona Farms website experience, such as homepage, venue, wedding, or event overview videos.

Where feasible, we configure selected Vimeo embeds using privacy-enhanced settings, including Vimeo’s “Do Not Track” parameter. This setting is intended to reduce non-essential Vimeo tracking while allowing important videos to load and play as part of the page experience.

Some selected Vimeo videos may load before you make a cookie preference selection if we determine that the video is necessary or important to the design, function, or intended experience of the page. These selected embeds are configured to reduce non-essential video analytics and tracking where feasible.

Even when privacy-enhanced Vimeo settings are used, Vimeo or its infrastructure providers may still process limited technical information needed to deliver, secure, and operate the embedded video player. In addition, if your browser already has Vimeo cookies from a prior visit to Vimeo or another website using Vimeo, your browser may send those existing cookies when Vimeo content loads.

Other embedded videos, maps, social media content, or third-party media may be blocked or limited until you provide the applicable cookie consent.

6. Analytics and Advertising

We may use analytics tools, such as Google Analytics or similar services, to understand website usage and improve the website.

We may also use advertising, remarketing, or campaign measurement tools, such as Google Ads, Meta/Facebook, Instagram, Pinterest, LinkedIn, Microsoft Advertising, or similar services, if enabled. These services may use cookies, pixels, device identifiers, IP addresses, page views, or interaction data to measure advertising performance or help deliver more relevant advertising.

Where required by law or our consent settings, analytics and marketing technologies are disabled unless you provide consent. You can adjust your choices through the cookie preference center.

We do not sell personal information for money. However, certain advertising or analytics technologies may be considered “sharing,” “targeted advertising,” “cross-context behavioral advertising,” or similar activity under some privacy laws. Where applicable, you may opt out of this activity through our cookie preference center, browser privacy settings, or by contacting us.

7. Forms and Sensitive Page Protections

Our website includes forms that may collect contact information, event information, employment application information, vendor information, uploaded files, payment-related information, and other details you choose to provide.

We take additional care with pages that collect more sensitive or detailed information, including:

Employment applications
Vendor approval forms
Insurance certificate uploads
Payment pages
Client portal or client-specific pages
Wedding inquiry forms
Contact forms
Resume uploads
Signature fields
Background-check, E-Verify, legal eligibility, or employment-related acknowledgments

We do not permit advertising pixels, marketing tags, heatmaps, session replay tools, or similar behavioral advertising technologies to collect the contents of submitted forms. We also configure sensitive pages to reduce or disable non-essential tracking where appropriate.

We do not intend for non-essential analytics, advertising, or marketing technologies to collect the contents of wedding inquiry notes, employment application fields, vendor documents, payment information, uploaded files, or client-specific information.

8. Email Communications

If you sign up for email updates or otherwise provide your email address, we may send you messages related to your inquiry, event, application, vendor submission, order, payment, or account. We may also send promotional emails if you have subscribed or if otherwise permitted by law.

Marketing emails will include an unsubscribe option. Transactional, event-related, employment-related, vendor-related, legal, payment, or service communications may still be sent when necessary.

We may use email service providers to send, deliver, and measure email communications. Email communications may include basic tracking technologies, such as open or click tracking, depending on the type of message and our configuration.

9. Payments, Ticketing, Orders, and Third-Party Transaction Services

We may use third-party service providers to process payments, ticketing, online ordering, gift certificates, invoices, or other transactions. These providers may include Stripe, Paystand, Square, TicketTailor, merchant processors, banks, ordering platforms, fraud prevention tools, and related service providers.

When you make a payment or transaction, your payment information may be collected and processed directly by the applicable payment processor. Their privacy policies and terms may also apply.

We may receive limited transaction details from payment processors, such as your name, contact information, payment status, transaction amount, transaction date, invoice number, order details, or confirmation information. We generally do not store full payment card numbers on our website.

10. Employment Applicants

If you apply for a position with Perona Farms, we use your applicant information to evaluate your application, communicate with you, assess qualifications, comply with employment, wage and hour, licensing, background-check, E-Verify, tax, and legal obligations, and administer the hiring process.

Applicant information may be shared with service providers that help us manage applications, verify employment eligibility, conduct background checks where permitted, manage payroll or HR onboarding if you are hired, or comply with legal requirements.

Perona Farms is an equal opportunity employer and uses applicant information only for lawful employment-related purposes. E-Verify is not used to pre-screen applicants.

If you are hired, information collected during the application process may become part of your personnel or employment record and may be handled under our employment policies and applicable law.

11. Vendors and Contractors

If you submit vendor or contractor information, we use that information to review vendor eligibility, verify insurance, review compliance with Perona Farms policies, coordinate event logistics, manage risk, communicate with clients or vendors, and comply with insurance, licensing, legal, and operational requirements.

Vendor submissions may include certificates of insurance, proof of worker’s compensation coverage, drone or special-effects documentation, certifications, contact information, event details, and acknowledgments of policies and procedures.

We may share vendor information with our team members, clients, insurers, legal advisors, event managers, or service providers when needed to coordinate events, confirm compliance, or manage risk.

12. How We Share Information

We may share information with the following categories of recipients:

Service providers. We may share information with companies that help us host the website, process forms, provide security, prevent spam, process payments, send emails, manage ticketing, provide analytics, support advertising, manage client communications, store data, provide IT services, or otherwise operate our business.

Payment processors and financial service providers. We may share transaction-related information with payment processors, banks, merchant service providers, fraud prevention providers, and related services.

Event, vendor, and operational partners. We may share limited information when needed to manage events, coordinate vendor approvals, confirm insurance, provide services, or fulfill client requests.

Employment and HR providers. We may share applicant or employment-related information with HR, payroll, background-check, E-Verify, benefits, legal, or compliance providers where applicable.

Professional advisors. We may share information with attorneys, accountants, auditors, insurers, consultants, and other professional advisors.

Legal and regulatory recipients. We may disclose information if required or permitted by law, subpoena, court order, regulation, licensing requirement, government request, or legal process.

Business transfers. If we are involved in a merger, acquisition, sale, financing, restructuring, transfer of assets, or similar transaction, information may be transferred as part of that transaction.

With your consent or direction. We may share information when you ask us to do so or when you consent.

We do not sell personal information for money.

13. Social Media, Embedded Content, and External Links

Our website may include links to or embedded content from third-party websites or platforms, such as Instagram, Facebook, Pinterest, Vimeo, Google Maps, review platforms, payment processors, ticketing platforms, or other external services.

If you click a third-party link, interact with embedded content, or visit another website, that third party may collect information under its own privacy policy. Perona Farms is not responsible for the privacy practices, security, or content of third-party websites or platforms.

Embedded content may set cookies or collect information. Where applicable, such content may be blocked or limited until you provide consent through the cookie preference center, except for selected content that we configure as necessary or important to the website experience, such as certain privacy-enhanced Vimeo embeds.

14. Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information. These may include access controls, security tools, website monitoring, encryption where appropriate, spam and fraud prevention tools, vendor controls, and internal procedures.

No website, system, transmission, or storage method is completely secure. You should use caution when submitting information online and avoid submitting information that is not requested or necessary.

15. Data Retention

We retain information for as long as reasonably necessary for the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law.

Retention periods may vary depending on the type of information, including:

Contact and inquiry information may be retained to respond to requests, manage follow-up, analyze business performance, and maintain business records.
Event and client information may be retained for contract administration, event history, accounting, insurance, tax, legal, and business purposes.
Payment and transaction records may be retained as required for accounting, tax, legal, and audit purposes.
Employment application information may be retained for hiring, legal, compliance, and recordkeeping purposes.
Vendor and insurance information may be retained for event, insurance, legal, and operational purposes.
Marketing subscription information may be retained until you unsubscribe or we otherwise remove it.
Cookie consent records may be retained to document consent choices and compliance.

We may retain de-identified, aggregated, or anonymized information for analytics, reporting, and business purposes.

16. Your Choices

You may have choices regarding your information, including:

Cookie preferences. You can adjust cookie settings through our cookie preference center.

Marketing emails. You can unsubscribe from marketing emails using the unsubscribe link in those emails.

Browser controls. You can adjust browser settings to block or delete cookies. Blocking cookies may affect website functionality.

Browser privacy signals. Where required by applicable law and where technically feasible, we endeavor to honor legally recognized browser-based opt-out preference signals.

Form submissions. You may choose not to submit optional information. However, certain information may be required for us to respond to your request, process an application, review a vendor submission, or complete a transaction.

Access, correction, or deletion requests. You may contact us to request access to, correction of, or deletion of personal information, subject to applicable law and our legal, business, and recordkeeping obligations.

17. California and Other State Privacy Rights

Depending on where you live and which privacy laws apply, you may have certain rights regarding your personal information, such as the right to:

Know what personal information we collect, use, disclose, sell, or share
Access personal information
Correct inaccurate personal information
Delete personal information
Opt out of the sale or sharing of personal information
Opt out of targeted advertising
Limit the use or disclosure of sensitive personal information, where applicable
Not be discriminated against for exercising privacy rights
Appeal a denied privacy request, where applicable

We do not sell personal information for money. If we use advertising or remarketing technologies that are considered “sharing” or “targeted advertising” under applicable law, you may opt out through our cookie preference center or by contacting us.

We will respond to verified privacy requests as required by applicable law. We may need to verify your identity before fulfilling a request. If you submit a request on behalf of someone else, we may require proof of authorization.

18. Global Privacy Control and Other Opt-Out Signals

Where required by applicable law and where technically feasible, we endeavor to honor legally recognized browser-based opt-out preference signals, such as Global Privacy Control, for the browser or device that sends the signal.

Because these signals are browser- and device-specific, you may need to enable the signal separately on each browser or device you use.

19. Children’s Privacy

Our website and services are not directed to children under 13, and we do not knowingly collect personal information from children under 13 through our website.

If we learn that we have collected personal information from a child under 13 without appropriate consent, we will take reasonable steps to delete that information.

20. International Visitors

Perona Farms is located in New Jersey, United States. If you access our website from outside the United States, you understand that your information may be collected, processed, and stored in the United States or other locations where our service providers operate.

Privacy laws in the United States may differ from those in your country or region.

21. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The “Last Updated” date above reflects the most recent version.

If we make material changes, we may provide notice by updating this page, posting a notice on our website, updating the cookie preference center, or using another appropriate method.

Your continued use of our website after an updated Privacy Policy is posted means the updated policy applies to your use of the website going forward.

22. Contact Us

If you have questions about this Privacy Policy or wish to submit a privacy request, you may contact us at:

Perona Farms
ATTN: Privacy Policy
350 Andover-Sparta Road
Andover, New Jersey 07821
Phone: 973-729-6161

You may also contact us through the contact form available on our website.

23. Cookie Settings

You can review or change your cookie preferences through the cookie settings or preference center available on our website.

If the cookie preference center is not visible, please contact us so we can assist you.